In the Context of Technological Change, Which of the Following

question 8

Multiple Choice

In the context of technological change, which of the following statements is true?

• A) Email is the least tracked source of data analytics among marketers.
• B) The massive amounts of data available to companies cannot be used for predictive analytics.
• C) Email is the most widely tracked source of data analytics among marketers.
• D) Big data does not include data from social network interactions and things like GPS tracking.

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Definitions:

Veracity

A principle in ethics that emphasizes truthfulness and accuracy, ensuring honesty in communications and actions.

Competency

The ability to do something successfully or efficiently, often referencing skills or knowledge in a specific area.

Justice

The principle of fairness and the administration of the law; dealing with the determination of rights and the assignment of rewards and punishments.

Culture

The shared values, beliefs, norms, and practices of a particular group of people, which influence their behavior and perceptions.