As the Manager of a Leading Bank, Ashley Regularly Collates

question 13

Multiple Choice

As the manager of a leading bank, Ashley regularly collates information about the bank's clients from the "customer preference" page of the bank's website. This enables the bank to make more client-oriented decisions, leading to longer-lasting affiliations with clients. Ashley's actions are an example of _____.

• A) Customer Relationship Management (CRM)
• B) marketing management
• C) Total Quality Management (TQM)
• D) internal marketing management

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Definitions:

Self-focus

The practice of turning one's attention inward towards one's own thoughts, feelings, and experiences, often leading to increased self-awareness.

Placenta

A membrane that permits the exchange of nutrients and waste products between the mother and her developing child but does not allow the maternal and fetal bloodstreams to mix.

Embryo

An early stage of development in multicellular organisms. In humans, it refers to the stage from the first division of the fertilized egg until it becomes a fetus.

Fetus

The developmental stage of a human from the end of the eighth week after conception until birth, characterized by rapid growth and maturation of bodily structures.