Siesta Inc

question 8

Multiple Choice

Siesta Inc., a mattress store, recently launched a new range of mattresses. According to the management of the company, these mattresses are made with advanced technology and guarantee a good sleep. However, the sales are not very promising. An in-store survey shows that consumers find the mattresses expensive and are reluctant to invest too much in a product that is new in the market. To boost the sales, the marketing team decides to reduce the price by ten percent and offer a three-month return policy. As soon as these changes are implemented, the sale of the new mattresses picks up. The reduction in the price and the offer of return policy are examples of _____.

• A) situational influences
• B) switching costs
• C) marketing tactics
• D) loyalty programs

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Definitions:

Empirical Research

The collection and analysis of data through observation or experiment to test hypotheses or theories.

Bench Strength

The depth of competence and readiness of employees to fill new or vacated positions within an organization.

Demographic Changes

Alterations in the statistical characteristics of populations over time, such as age, race, gender, or income distribution, which can impact societal structures and organizational strategies.

HR Capacity

The capabilities and resources available within a human resources department to effectively manage an organization’s workforce.