An Automobile Marketer Is Interested in Studying the Internal Influences

question 71

Multiple Choice

An automobile marketer is interested in studying the internal influences that affect the psychology of the potential buyers of luxury automobiles. The marketer would most likely be studying the:

• A) cultural values of the potential buyers.
• B) social status of the potential buyers.
• C) attitudes of the potential buyers toward brands.
• D) effect of acculturation on the potential buyers.

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Definitions:

Agency and Structure

The dual concepts concerning an individual's capacity to act (agency) and the sometime constraining forces of social structure that influence that act.

Practices

Repeated actions or behaviors that are socially recognized within a particular culture or society, often seen as constituents of larger social systems or structures.

Norbert Elias

A sociologist known for his theory of the civilizing process, which explores how manners and social norms have evolved over time.

Civilization Process

The historical development of complex societies characterized by institutional structures, technological advances, and refined cultural norms, as theorized by Norbert Elias.