Which of the Following Statements Is True of Customer Relationship

question 49

Multiple Choice

Which of the following statements is true of Customer Relationship Management (CRM) ?

• A) It utilizes its resources primarily to cater to loyal customers.
• B) It considers each customer to be a potential stream of resources.
• C) It believes companies are more likely to conduct individual transactions with customers.
• D) It believes that customers are more affected by internal influences rather than external influences.

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Definitions:

Group Norms

Shared standards or expectations that guide the behavior of members within a group.

Change in Norms

denotes a shift in the accepted standards of behavior or beliefs within a society or group over time.

Obedience

The compliance with orders, commands, or laws from authority figures, often considered a form of social influence.

Emergency Situation

A situation that arises unexpectedly and requires immediate action to prevent potential harm.