Briefly Describe Different Components of the Consumer Value Framework (CVF)

question 58

Essay

Briefly describe different components of the Consumer Value Framework (CVF).

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Definitions:

Continuum

A continuous sequence in which adjacent elements are not perceptibly different from each other, although the extremes are quite distinct.

Mismatch Syndrome

The incongruence felt when there's a discrepancy between an individual's environment and their cultural or personal expectations.

Cultural Values

The core principles and standards that guide the behavior and practices of a cultural group, influencing individual attitudes, customs, and ethics.

Dominant Cultural

Pertaining to the prevailing cultural norms, values, and practices of the majority group within a society.