Examlex
A marketer's offering does not create value directly, but rather consumption involves value co-creation.
45-Degree Line
In economics, a line on a graph that shows where the value of the goods and services produced in an economy equals the total income earned in that same economy.
Disposable Income
Income that is available for saving and spending after income taxes have been deducted.
Consumption
The act of using up goods and services by households or individuals, leading to a decrease in their quantity.
Marginal Propensity
The ratio of a change in consumption (or saving) to a change in income, indicating how much of an income change individuals will spend or save.
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