In the Context of Customer Lifetime Value (CLV), Every Customer

question 62

True/False

In the context of customer lifetime value (CLV), every customer is equally valuable to a firm.

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Definitions:

Electronic Marketing

The practice of marketing products or services using digital technologies, primarily on the Internet.

Permission Marketing

The solicitation of a consumer’s consent (called “opt-in”) to receive e-mail and advertising based on personal data supplied by the consumer.

Conference Selling

A sales strategy that involves engaging potential clients during conferences, utilizing the event to network, showcase products, and close deals.

Technology-Based Forum

An online platform or website that uses digital technologies to enable users to post discussions, share information, and communicate with each other on various topics.