Which of the Following Is True of Market Segmentation

question 93

Multiple Choice

Which of the following is true of market segmentation?

• A) It is essentially a part of the marketing tactics.
• B) It is created by the marketers through differentiated offerings.
• C) It is a part of the corporate strategy.
• D) It is created by consumers through their unique preferences.

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Definitions:

Continuum

A continuous sequence in which adjacent elements are not perceptibly different, but the extremes are quite distinct.

Surveys

A research method involving the collection of data from a predefined group of respondents to gather information and insights about various topics.

Unambiguous Questions

Questions formulated in a clear and precise manner that are designed to elicit a direct response.

Large-Scale

Involving, affecting, or encompassing a large area or number of people; extensive in scope or size.