Which of the Following Statements Is True of the Mere

question 94

Multiple Choice

Which of the following statements is true of the mere exposure effect?

• A) The mere exposure effect is created in the presence of attention.
• B) The preferences associated with the mere exposure effect are difficult to elicit.
• C) The size of the effect is not very strong relative to an effect created by a strong cohesive argument.
• D) The mere exposure effect works best when the consumer has a high involvement in processing the object.

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Definitions:

Eocene

The Eocene is a geological epoch that lasted from about 56 to 33.9 million years ago, during which warm climates prevailed and early mammals diversified following the extinction of the dinosaurs.

Continental Drift

The theory that the Earth's continents have moved over geological time relative to each other, thus appearing to have "drifted" across the ocean bed.

Earth's Surface

The outermost layer of the Earth comprised of land and water where various life forms exist.

Plate Tectonics

A scientific theory explaining the movement of the Earth's lithospheric plates on the asthenosphere, causing continental drift, earthquakes, volcanoes, and the formation of mountains.