Which of the Following Statements Is True of Factors That

question 45

Multiple Choice

Which of the following statements is true of factors that generate consumer attention?

• A) Contrasting stimuli are extremely ineffective in getting attention.
• B) All else equal, smaller items garner more attention than larger ones.
• C) Surprising stimuli are less likely to get consumers' attention.
• D) Moving objects will garner more attention than stationary ones.

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Definitions:

Overhead Cost

Expenses related to the operation of a business that cannot be directly tied to a specific product or service, including costs like rent, utilities, and administrative salaries.

Predetermined Overhead Rate

An estimated rate used to allocate overhead costs to products or services, based on a selected activity base such as machine-hours or labor-hours.

Machine-Hours

A measure of production time using machinery, often used as a basis for allocating manufacturing overhead costs.

Unused Capacity

The available but unutilized production capability of a firm which could generate revenue if employed.