Attention That Is Beyond the Conscious Control of a Consumer

question 32

Multiple Choice

Attention that is beyond the conscious control of a consumer and that occurs as the result of exposure to surprising or novel stimuli is known as _____.

• A) involuntary attention
• B) selective exposure
• C) grounded cognition
• D) selective attention

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Definitions:

Induced Consumption

Refers to the portion of consumer spending that increases or decreases with disposable income.

Disposable Income

Net funds allocated to households for their spending and saving post the application of income taxes.

Consumption

Consumption is the act of using goods and services by households or individuals.

MPS

Marginal Propensity to Save, expressing the portion of additional income that a household saves rather than spends.