According to Which of the Following Factors of Effective Marketing

question 83

Multiple Choice

According to which of the following factors of effective marketing communication are flashing lights and "pointing" signage particularly effective tools for gaining consumer attention?

• A) Contrast
• B) Movement
• C) Surprising stimuli
• D) Involvement

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Definitions:

Phenomenology

The study of structures of consciousness as experienced from the first-person point of view.

Observable Behaviour

Actions or reactions that can be seen or measured, often used in behavioural research or analysis.

Psychoanalytic Theory

A framework for understanding human psychology that emphasizes the role of unconscious processes and childhood experiences in shaping personality and behavior.

Personality

The combination of characteristics or qualities that form an individual's distinctive character, influencing behaviors, thoughts, and emotions.