Selective Distortion Is a Process by Which

question 43

Multiple Choice

Selective distortion is a process by which:

• A) a stimulus does not share enough in common with existing categories to allow categorization.
• B) a stimulus shares some, but not all, of the characteristics that would lead it to fit neatly in an existing category.
• C) consumers readily recognize a piece of information by its characteristics and identify it as belonging to a specific category.
• D) consumers interpret information in ways that are biased by their previously held beliefs.

---

Definitions:

Volunteer Sampling

The selection of research participants from a pool of individuals who have expressed a willingness to participate, which may not fully represent the population.

Quota Sampling

A non-probability sampling technique where the researcher ensures the sample reflects certain characteristics of the population.

Purposive Sampling

A non-random sampling technique used in qualitative research in which participants are selected based on specific characteristics or purposes.

Web-Based Surveys

Surveys distributed and completed over the internet, allowing for easier data collection and broader participant reach.