John Has Very Little Knowledge of Cheese and Seldom Buys

question 22

Multiple Choice

John has very little knowledge of cheese and seldom buys it for personal use. However, when he is invited to dinner by a friend, a self-confessed cheese lover, John feels obligated to buy cheese for him. When he returns home after dinner, John finds that the "Stilton cheese" he randomly chose and bought is displayed on the calendar in his kitchen. Which of the following is most likely to account for John's choice of cheese?

• A) Mere exposure effect
• B) Just meaningful difference
• C) Selective distortion
• D) Selective exposure

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Definitions:

Cost Reduction

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