Mark Avoids High-End Brands as He Considers Them Expensive

question 82

Multiple Choice

Mark avoids high-end brands as he considers them expensive. However, during one of his shopping trips, he notices that a luxury cologne is being sold at a slightly lower price. He buys this cologne even though he has to pay more than he usually does for a regular bottle of cologne. Which of the following has most likely influenced Mark's buying behavior?

• A) Just noticeable difference
• B) Just meaningful difference
• C) Selective distortion
• D) Selective exposure

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Definitions:

Aggressive

Behaviors or attitudes characterized by hostility or assertiveness towards others, potentially leading to conflict.

Prisoners

Individuals who are held in confinement as a punishment for crimes they have been convicted of, or while awaiting trial.

Revolt

An act of rebellion against authority or established order; a refusal to accept control or comply with norms.

Testosterone

A steroid hormone that is the principal male sex hormone and an anabolic steroid, playing a key role in the development of male reproductive tissues, as well as promoting secondary sexual characteristics.