Tanya Buys a Certain Brand of Soft Drink Only When

question 11

Multiple Choice

Tanya buys a certain brand of soft drink only when she gets discount coupons for it. She discontinues purchasing it when the discount coupons run out. This is an example of _____.

• A) orientation reflex
• B) shaping
• C) negative reinforcement
• D) extinction

Understand the significance of audience profile sheets in gathering and organizing information about the target audience.

Determine relevant information about key stakeholders to tailor communication effectively.

Grasp the procedure to follow after analyzing the audience and purpose, including drafting and research.

Comprehend the dynamics within cultures and how they affect organizational communication.

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Definitions:

Define Ourselves

The process by which individuals interpret, perceive, and assign meaning to their own identities, often influenced by social interaction and cultural norms.

Ethnocentrism

The conviction that one's own ethnic group or culture is superior by nature, frequently coupled with bias against different groups.

High Culture

Cultural products and practices considered superior or prestigious in society, often associated with the arts, literature, and intellectual pursuits.

Emile Durkheim

A founding figure in the field of sociology, known for his contributions to social theory, including his studies on social cohesion, religion, and the division of labor.