Advertisements for Hygiene Products Such as Toothpaste and Mouthwash Tend

question 47

Multiple Choice

Advertisements for hygiene products such as toothpaste and mouthwash tend to feature doctors as spokespersons endorsing the products. Consumers perceive these doctors to possess a substantial knowledge on health and hygiene. Which of the following characteristics of the message source is represented by this example?

• A) Expertise
• B) Congruity
• C) Visibility
• D) Perception

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Definitions:

Clinical Interviews

In-depth, structured or semi-structured, conversations used in psychological and medical contexts to assess a person's mental health or medical condition.

Behavioral Assessment

is a method of evaluating individuals' actions and reactions in specific contexts to understand their behavior patterns.

Personality

A blend of features or qualities that define a person's individual identity.

Sexual Conflicts

Issues or disputes arising from the differences in sexual desires, orientations, or behaviors between individuals.