Alice, a Five-Year-Old, Used to Cry and Protest Whenever Her

question 5

Multiple Choice

Alice, a five-year-old, used to cry and protest whenever her mother took her to the dentist for dental checkups. However, after a few visits, Alice stopped crying, even though she still does not like going to the dentist. This change in Alice's response to dental visits is an example of _____.

• A) anticipation
• B) habituation
• C) rumination
• D) expectation

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Definitions:

Competing Messages

The existence of multiple messages vying for the attention of the same audience, often leading to noise or confusion in communication efforts.

Consumer Attention

The focus given by consumers to marketing messages and products, crucial for successful advertising.

Marketing Communication

A variety of techniques and methods used by companies to convey their brand message, promote products, and engage with customers.

Sender

The entity or individual that initiates a message or parcel to be delivered to a receiver.