Which of the Following Statements Is True of the Characteristics

question 51

Multiple Choice

Which of the following statements is true of the characteristics of a message receiver?

• A) Less-intelligent consumers tend to comprehend messages more accurately than intelligent consumers as they put in more effort in the comprehension process.
• B) Left brain-dominant consumers tend to be visual processors, often favoring images over verbal communication.
• C) High levels of familiarity always increase consumer comprehension as consumers are more inclined toward the familiar.
• D) Consumers' beliefs of what will happen in a future situation have an impact on their comprehension of the environment.

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Definitions:

Public Policy Tort

A legal wrong that violates established public policy, allowing victims to seek damages in court.

Employment-At-Will

A doctrine followed by most jurisdictions in the United States that says an employer can dismiss an employee at any time for any reason.

Wrongful Discharge

The unjust termination of an employee's contract, typically in violation of legal or contractual terms.

Title VII

Refers to a portion of the Civil Rights Act of 1964 prohibiting employment discrimination based on race, color, religion, sex, and national origin.