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Advertisements for hygiene products such as toothpaste and mouthwash tend to feature doctors as spokespersons endorsing the products. Consumers perceive these doctors to possess a substantial knowledge on health and hygiene. Which of the following characteristics of the message source is represented by this example?
Savings
The portion of an individual's or entity's income that is not spent on current expenditures and is instead reserved for future use or investment.
Disposable Income
Money available to families for savings and expenses after accounting for income taxes.
C+ I
An economic term representing total consumption (C) and investment (I) in an economy, key components of the gross domestic product (GDP).
Disposable Income
The amount of money that households or individuals have available for spending and saving after income taxes have been accounted for.
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