Which of the Following Theories Hypothesizes That the Way in Which

question 28

Multiple Choice

Which of the following theories hypothesizes that the way in which information is framed differentially affects risk assessments and associated consumer decisions?

• A) Signal theory
• B) Construal level theory
• C) Prospect theory
• D) Multiple store theory

---

Definitions:

Comfortable

A state of physical ease and freedom from pain or constraint; the provision of a pleasant level of comfort and satisfaction.

Culturally Relative

The understanding that beliefs, values, norms, and practices should be evaluated in the context of the specific culture from which they originate, rather than judged against the standards of another culture.

Western Societies

Refers to societies that are historically influenced by European cultures, particularly in aspects such as legal systems, economies, philosophies, and overall cultural practices.

Biologically Determined

Pertains to traits, behaviors, or conditions that are influenced by genetic makeup rather than environmental factors or personal choice.