Electronic Products Can Be Satisfying as Well as Frustrating for Consumers

question 77

Multiple Choice

Electronic products can be satisfying as well as frustrating for consumers. For example, a consumer may be highly satisfied with the applications available on his new smartphone but becomes frustrated when he is unable to operate the phone with ease because of the presence of many applications. Which of the following approaches will best suit consumer researchers who want to measure these emotional reactions?

• A) The predictive analysis approach
• B) The sentiment analysis approach
• C) The positive-affect-negative-affect scale (PANAS) approach
• D) The pleasure-arousal-dominance (PAD) approach

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Definitions:

Multiracial

Pertaining to individuals or groups composed of or identifying with more than one racial heritage.

Blended Families

Families formed by the merging of parents and their children from previous relationships, creating new familial bonds and dynamics.

Maladjustments

Relates to the failure to adapt appropriately to the environment or situation, leading to psychological or social issues.

Stressors

External pressures or events that cause stress, challenging an individual's ability to cope and potentially affecting their health and well-being.