Which of the Following Is True in the Context of Consumer

question 3

Multiple Choice

Which of the following is true in the context of consumer emotions?

• A) Marketers like to create appraisals leading to emotions that evoke avoidance behaviors in consumers.
• B) Actions bring value to a consumer to the extent that desirable emotional states can be created.
• C) Appraisals do not involve conflicting behavioral responses.
• D) Emotions do not influence how marketing messages are processed.

---

Definitions:

Tax Revenue

The financial earnings that governments obtain through taxation.

Price Ceiling

A legally imposed limit on the price that can be charged for a good or service.

Shortage

A situation in which the demand for a product or service exceeds its supply in a market.

Units

Units refer to the individual, standardized quantities of a product or measurement used for counting, assessment, or comparison.