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How Does Mood-Congruent Recall Affect Consumer Behavior

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How does mood-congruent recall affect consumer behavior?


Definitions:

Trade Secrets

Confidential business information which provides an enterprise a competitive edge, and which is protected from disclosure by law.

Fast-Second Strategy

a business approach where companies wait to observe the successes and failures of innovators before entering the market with a more refined and potentially more competitive offer.

Catgut

A type of cord traditionally made from the natural fibers found in the intestines of sheep and other animals, used for surgical sutures and musical instrument strings.

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