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How does mood-congruent recall affect consumer behavior?
Trade Secrets
Confidential business information which provides an enterprise a competitive edge, and which is protected from disclosure by law.
Fast-Second Strategy
a business approach where companies wait to observe the successes and failures of innovators before entering the market with a more refined and potentially more competitive offer.
Catgut
A type of cord traditionally made from the natural fibers found in the intestines of sheep and other animals, used for surgical sutures and musical instrument strings.
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