Which of the Following Is True in the Context of Consumer

question 3

Multiple Choice

Which of the following is true in the context of consumer emotions?

• A) Marketers like to create appraisals leading to emotions that evoke avoidance behaviors in consumers.
• B) Actions bring value to a consumer to the extent that desirable emotional states can be created.
• C) Appraisals do not involve conflicting behavioral responses.
• D) Emotions do not influence how marketing messages are processed.

---

Definitions:

Ambiguous Offer

An offer in a contract that is unclear and can be reasonably interpreted in more than one way.

UCC

The Uniform Commercial Code, a comprehensive set of laws governing all commercial transactions in the United States, including sales, leases, negotiable instruments, and secured transactions.

CISG

The United Nations Convention on Contracts for the International Sale of Goods, governing the sale of goods between parties from different countries.

Restatement Second

A collection of treatises on U.S. law aimed at summarizing, clarifying, and perhaps modernizing the law, with "Second" indicating a second edition of a subject area.