The Idiographic Approach in Trait Research Focuses on Consumers' Individual

question 31

True/False

The idiographic approach in trait research focuses on consumers' individual traits.

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Definitions:

Consumer's Purchase

The act of a consumer buying a product or service, representing the final step in the buying decision process.

Billboard

A large outdoor advertising structure typically found in high-traffic areas, used to display promotional marketing messages or campaigns.

AIDA Model

A marketing model that outlines the customer journey through four stages: Attention, Interest, Desire, and Action, to guide promotional strategies.

Think Stage

refers to the preliminary phase in a process or project where ideas are conceptualized and plans are formulated.