Which of the Following Is a Characteristic of Consumers with Low

question 45

Multiple Choice

Which of the following is a characteristic of consumers with low need for cognition?

• A) They tend to be influenced by things like an endorser's attractiveness and cues that are not central to a message.
• B) They tend to think carefully about products, problems, and even marketing messages.
• C) They tend to be influenced heavily by the quality of the arguments in an advertisement.
• D) They tend to have negative consumer attitudes and purchase intentions when presented with humorous ads.

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Definitions:

Advantages

The beneficial aspects or favorable conditions that give someone or something a superior position or greater likelihood of success.

Disadvantages

The negative aspects or conditions that reduce effectiveness, efficiency, or desirability.

Email Use

The utilization of email for communication purposes, encompassing a wide range of activities from personal correspondence to professional exchanges.

User Authentication

The process of verifying the identity of a user attempting to access a system or application.