Which of the Following Statements Is True About PRIZM

question 7

Multiple Choice

Which of the following statements is true about PRIZM?

• A) It combines demographic and behavioral information in a manner that enables marketers to better understand and target their customers.
• B) It classifies consumers into eight distinct segments based on resources available to the consumer as well as three primary motivations.
• C) It is based on the premise that people with similar backgrounds tend to live away from one another.
• D) It is based on the premise that people with similar backgrounds and means disassociate themselves from each other's behaviors and lifestyles.

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Definitions:

Existing List

A pre-created or previously compiled list that is utilized or referenced in various applications or contexts.

Outlook Contacts

A feature in Microsoft Outlook that allows users to save and manage contact information such as email addresses, phone numbers, and mailing addresses.

General Legacy

A bequest of a specific amount of money or a specific asset to a particular beneficiary, as stipulated in a will.

Specific Legacy

A bequest in a will that leaves a particular piece of property or a specified asset to a designated beneficiary.