Examlex

Solved

PRIZM (Potential Rating Index by ZIP Market) Combines Demographic and Behavioral

question 19

True/False

PRIZM (Potential Rating Index by ZIP Market) combines demographic and behavioral information in a manner that enables marketers to better understand and target their customers.


Definitions:

NPV

Net Present Value, a financial metric that calculates the difference between the present value of cash inflows and outflows over a period of time.

Opportunity Cost

The loss of potential gain from other alternatives when one alternative is chosen.

Interest Rate

The cost of borrowing money or the payment received for deposit funds, usually expressed as an annual percentage of the principal.

Wine Barrels

Standardized wooden or metal barrels used for aging, storing, and transporting wine.

Related Questions