Which of the Following Characterizes Innovativeness in a Consumer

question 33

Multiple Choice

Which of the following characterizes innovativeness in a consumer?

• A) Novelty-seeking behavior
• B) Unwillingness to share credit
• C) Tendency to be possessive
• D) Predominance of competitiveness

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Definitions:

Persuasive Claim

An assertion designed to convince or influence others to adopt a particular belief or action.

Guidelines

Recommendations or rules that provide direction on how to do something in a consistent manner.

Audience Analysis

The evaluation of the interests, demographics, and needs of the individuals a message or campaign is targeting.

Persuasive Message

A communication designed to influence the attitudes, beliefs, or actions of the recipient by presenting compelling arguments.