Sebastian Plans to Open a Restaurant but He Is Unsure

question 50

Multiple Choice

Sebastian plans to open a restaurant but he is unsure about how to attract customers. He hires a consumer researcher to analyze and find his target market. The researcher's analysis reveals that the planned location of the restaurant is in a highly Hispanic locality. He advises Sebastian to have a theme influenced by the Hispanic culture in his restaurant as well as when he prepares marketing strategies for the restaurant. In the given scenario, which of the following demographic variables has the researcher identified?

• A) Occupation
• B) Age
• C) Income
• D) Ethnicity

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Definitions:

Hazardous

Refers to anything that poses a risk of causing harm or danger to health, safety, or the environment.

Accidents

Unexpected events, especially those causing injury or damage, that happen unintentionally and usually result in harm or loss.

Industrialized Countries

Nations with significant levels of industrialization, characterized by strong economies, technological advancement, and higher standards of living.

Escalating Costs

The increasing financial expenditures associated with a product, service, or activity, often referring to healthcare expenses.