Which of the Following Is a Characteristic of Consumers with Low

question 45

Multiple Choice

Which of the following is a characteristic of consumers with low need for cognition?

• A) They tend to be influenced by things like an endorser's attractiveness and cues that are not central to a message.
• B) They tend to think carefully about products, problems, and even marketing messages.
• C) They tend to be influenced heavily by the quality of the arguments in an advertisement.
• D) They tend to have negative consumer attitudes and purchase intentions when presented with humorous ads.

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Definitions:

Cost of Merchandise Sold

The direct costs tied to producing the goods that a company sells, thus a direct reflection of the cost of inventory sold.

Gross Profit

The difference between revenue and the cost of goods sold, excluding other operating expenses and taxes.

Income from Operations

The profit earned from a company's everyday business activities, excluding income from other sources and expenses like taxes and interest.

Operating Expenses

The costs associated with the day-to-day activities of running a business, not including the cost of goods sold.