Define Brand Personality and Explain Its Significance

question 65

Essay

Define brand personality and explain its significance.

---

Definitions:

Capital in Excess of Par

The amount by which the proceeds from the issuance of shares exceed the par value of the shares, often recorded in the shareholders' equity section of the balance sheet.

Homemade Dividend

A strategy where investors create their own dividend policy by selling a portion of their portfolio.

Required Return

The minimum annual percentage earned by an investment that will entice individuals or companies to put money into a particular security or project.

Dividend

A portion of a company's earnings distributed to its shareholders, usually in cash or additional shares.