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The one-to-many communications model does not work well for traditional advertising media.
Population Variance
A measure of the dispersion of individual values in a population around the mean of the population.
Sample Variance
The measure of dispersion or variability within a sample data set, quantifying the spread of its values.
Variability
The extent to which data points in a statistical distribution or set differ from each other and from the mean or average.
Mean
The average of a set of numbers, calculated by dividing the sum of all numbers by the count of numbers.
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