Identify a True Statement in the Context of Message Appeals

question 62

Multiple Choice

Identify a true statement in the context of message appeals.

• A) Highly explicit content tends to direct consumers' attention toward the product and increases product recall.
• B) Fear appeals appear to be effective when advertisers show how difficult it is to implement the desired response.
• C) Sexually appealing ads are usually not persuasive because consumers consider them to be exploitative.
• D) Humorous ads appear to be most effective when a consumer's attitudes are initially positive rather than negative.

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Definitions:

Medicare

A federal health insurance program in the United States for people aged 65 and older, and for some younger individuals with disabilities.

Federal Program

A program funded and administered by the national government to achieve specific policy objectives.

Violent Crime Statistics

Data that quantitatively measures the occurrences of actions deemed violent crimes, such as murder, assault, and robbery, often used to analyze trends over time.

Identity Theft

The fraudulent acquisition and use of a person's private identifying information, usually for financial gain.