In the Context of the Elaboration Likelihood Model, Which of the Following

question 94

Multiple Choice

In the context of the elaboration likelihood model, which of the following is true of the peripheral route?

• A) A consumer is likely to be fully equipped to process information in a message.
• B) A consumer is likely to expend considerable effort in comprehending a message.
• C) A consumer is unlikely to pay attention to the expertise of the spokesperson of a message.
• D) A consumer is unlikely to develop cognitive responses to a message.