In the Context of the Elaboration Likelihood Model (ELM), the Attractiveness

question 49

Multiple Choice

In the context of the elaboration likelihood model (ELM) , the attractiveness of the person delivering a message and the expertise of the spokesperson of a message are examples of _____.

• A) primacy effects
• B) central cues
• C) peripheral cues
• D) recency effects

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Definitions:

Vote-by-mail System

A method of voting in an election whereby ballots are distributed to voters and returned by mail, as opposed to traditional in-person voting at polling stations.

Ballots

Physical or electronic means by which voters cast their votes in an election, often containing choices for candidates and proposals.

Candidates

Individuals who seek to be elected or appointed to a public office or position within an organization, typically representing a political party or a specific agenda.

Voting Rights Act

A landmark piece of federal legislation in the United States that prohibits racial discrimination in voting enacted in 1965.