The Ego-Defensive Function of Attitudes

question 35

Multiple Choice

The ego-defensive function of attitudes:

• A) makes consumers vulnerable to information that may be threatening.
• B) allows consumers to simplify decision-making processes.
• C) is based on the concept of reward and punishment.
• D) works as a protection mechanism for consumers.

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Definitions:

Operating Profit Margin

A profitability ratio calculated as operating income divided by revenue, indicating the percentage of revenue that is left over after paying for variable costs of production.

Cost of Goods Sold

Expenses directly incurred from the production of a company's sold goods, involving the cost of labor and materials.

General and Administrative Costs

Expenses related to the day-to-day operations of a business that are not directly linked to production or sales.

Gross Profit Margin

A financial metric indicating the percentage of revenue that exceeds the cost of goods sold; it measures how efficiently a company uses its labor and supplies in production.