In the Context of the Elaboration Likelihood Model, Which of the Following

question 94

Multiple Choice

In the context of the elaboration likelihood model, which of the following is true of the peripheral route?

• A) A consumer is likely to be fully equipped to process information in a message.
• B) A consumer is likely to expend considerable effort in comprehending a message.
• C) A consumer is unlikely to pay attention to the expertise of the spokesperson of a message.
• D) A consumer is unlikely to develop cognitive responses to a message.

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Definitions:

Obese Canadians

Obese Canadians refer to individuals in Canada who are classified as having obesity, based on measures like Body Mass Index (BMI), reflecting significant health concerns within this subgroup.

Body Mass Index

A measure calculated from a person’s weight and height, used to assess whether an individual has a healthy body weight for a given height.

Power

In statistical terms, the probability that a test will correctly reject a false null hypothesis; in general, the capacity or ability to direct or influence.

Obese Canadians

Individuals in Canada who have a body mass index (BMI) of 30 or higher.