Which of the Following Is the Formula for Predicting Attitudes $A _ { 0 } = \sum _ { i = 1 } ^ { N } \left( b _ { i } \right) + \left( e _ { i } \right)$

question 14

Multiple Choice

Which of the following is the formula for predicting attitudes using the attitude-toward-the-object (ATO) model?

• A) \(A _ { 0 } = \sum _ { i = 1 } ^ { N } \left( b _ { i } \right) + \left( e _ { i } \right)\)
• B) \(A _ { 0 } = \sum _ { i = 1 } ^ { N } \left( b _ { i } \right) \left( e _ { i } \right)\)
• C) \(A _ { 0 } = \sum _ { i = 1 } ^ { N } \left( b _ { i } \right) - \left( e _ { i } \right)\)
• D) \(A _ { 0 } = \sum _ { i = 1 } ^ { N } - \left( b _ { i } \right) \left( e _ { i } \right)\)