If B = Behavior, BI = Behavioral Intention $A _ { \text {behavior } }$

question 13

Multiple Choice

If B = behavior, BI = behavioral intention, $A _ { \text {behavior } }$ =attitude toward performing the behavior, SN = subjective norm, and w1,w2 =empirical weights, the formula for behavioral intentions model is _____.

• A) \(B \approx B I = w _ { 1 } \left( A _ { \text {behavior } } \right) + w _ { 2 } ( S N )\)
• B) \(B \approx B I = w _ { 1 } \left( A _ { \text {behavior } } - w _ { 2 } ( S N ) \right.\)
• C) \(B \approx B I = w _ { 1 } \left( A _ { \text {behavior } } \right) + w _ { 2 } / \mathrm { SN }\)
• D) \(B \approx B I = w _ { 1 } \left( A _ { \text {behavior } } \right) - w _ { 2 } / \mathrm { SN }\)

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