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Mike Has a Passion for Computer Games

question 66

Multiple Choice

Mike has a passion for computer games. He owns three top-of-the-line gaming computers. He keeps himself updated about the latest models and their features. In the context of the elaboration likelihood model, which of the following is most likely to be activated when Mike comes across an advertisement for an advanced gaming computer that has been introduced in the market?


Definitions:

Early in the War

A phase referring to the initial stages of a conflict when strategies are forming, alliances may still be fluid, and the full scale and duration of the war are not yet clear.

Common Sense

A pamphlet written by Thomas Paine in 1776 advocating independence from Great Britain to people in the Thirteen Colonies, emphasizing the need for common sense judgement.

Thomas Paine

An influential English-born American writer and political activist during the 18th century, best known for his powerful and persuasive pamphlets advocating independence from Great Britain.

Poor Background

Describes individuals or communities that originate from low socio-economic conditions, often facing financial and educational disadvantages.

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