Identify a True Statement About the Attitude-Toward-The-Object (ATO) Approach

question 15

Multiple Choice

Identify a true statement about the attitude-toward-the-object (ATO) approach.

• A) Changing evaluations of an attribute is usually easier than changing the strength of a belief regarding that attribute.
• B) Changing evaluations of an attribute does not involve convincing consumers that the attribute is not as positive or negative as they may think.
• C) Adding beliefs about new attributes may require a physical change to the product itself.
• D) Adding a valued attribute to a product cannot change the overall attitude toward the product.

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Definitions:

Aristotle

Ancient Greek philosopher and scientist whose work in philosophy, ethics, and natural sciences profoundly influenced Western intellectual history.

Different Intelligences

A theory suggesting that intelligence is not a single general ability but consists of a variety of distinct types of cognitive capabilities.

Gardner

Refers to Howard Gardner, an American developmental psychologist best known for his theory of multiple intelligences.

General Ability

A broad measure of an individual's overall intellectual capacity or cognitive competence, often associated with IQ.