Applying the Second Formulation of the Categorical Imperative to the Act

question 21

Multiple Choice

Applying the second formulation of the categorical imperative to the act of lying to a friend on important matters would show that the action is impermissible because:

• A)performing the action would treat the friend as a means to an end.
• B)performing the action would treat the friend as an end,not as a means.
• C)the action cannot be performed.
• D)the action leads to impermissible consequences.

Recognize the significance of the need for uniqueness in consumer behavior.

Describe motivational research and its criticisms.

Explain Jung's notions of the collective unconscious and its implications.

Evaluate the relevance of neo-Freudian beliefs in modern marketing.

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Definitions:

Bodily Needs

Basic physiological requirements for human survival, such as food, water, shelter, and sleep.

Reciprocity

The practice of exchanging things with others for mutual benefit, especially in social and emotional contexts.

Arousal Theory

A theory in psychology that proposes individuals are motivated to maintain an optimal level of arousal.

Optimal Level

The most favorable or desirable degree of efficiency, concentration, or condition for a particular process or function.