Define the Concept of Word-Of-Mouth (WOM)

question 8

Essay

Define the concept of word-of-mouth (WOM). Differentiate between organic WOM and amplified WOM.

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Definitions:

Material Modification

A significant alteration to the terms of a contract that affects the rights and duties of the parties involved.

Novation

The substitution of a new contract in place of an old one, often involving a change in parties or the terms of the agreement, with the consent of all parties involved.

LLP Statutes

Laws that govern Limited Liability Partnerships, providing rules on formation, operation, and liabilities of partners in an LLP.

RUPA

The Revised Uniform Partnership Act, which is legislation adopted by various states in the United States to regulate the operations of partnerships.