Even Though the Bluerays,a Local Swim Team,did Not Have a Single

question 6

Multiple Choice

Even though the Bluerays,a local swim team,did not have a single record-holding swimmer on the team,their combined efforts and talents helped them to win the city's championship meet.This is an example of _______.

• A)synergy
• B)storming
• C)groupthink
• D)a support group

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Definitions:

Specialty Products

Goods or services that are perceived as unique or high-value by the consumer, often leading to a significant effort to purchase.

Shopping Products

Products for which consumers spend considerable effort comparing quality, price, and style across different sellers.

Convenience Products

Goods that are readily available to consumers and purchased with minimal effort, such as everyday items.

Unsought Products

Goods that consumers do not normally think of buying or do not know exist until they encounter them, often requiring significant marketing effort to sell.