Examlex
The advantage of considering social class in consumer behavior is that all consumers in a social class will act similarly.
Positive Reinforcer
A stimulus that, when introduced following a behavior, increases the likelihood of that behavior occurring again in the future.
Aversive Event
An event that is unpleasant or undesirable and often leads to negative reactions or behaviors in an effort to avoid it.
Positive Event
An occurrence or situation that leads to beneficial or favorable outcomes for an individual or group.
Primary Reinforcer
A naturally reinforcing stimulus, such as food or pain relief, that does not require learning to become effective.
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