Consumer Groupings Are Ineffective When Microcultures Are Involved

question 17

True/False

Consumer groupings are ineffective when microcultures are involved.

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Definitions:

Product Line Extension

Involves adding new products to an existing product line to attract more customers or to capitalize on established reputations.

Corporate Repositioning

The strategic process of altering a company’s brand or image in the minds of consumers to achieve a defined business objective.

Family Branding

A marketing strategy where a group of related products is marketed under a single brand name.

Instrumental Conditioning

A form of learning where an individual's behavior is modified by its consequences; also known as operant conditioning.