What Is the Significance of Role Expectations in Microcultures

question 7

Multiple Choice

What is the significance of role expectations in microcultures?

• A) They allow consumers to make their own decisions, which ultimately give microcultures their identity.
• B) They portray the idea that smaller groups are less significant in influencing consumer behavior.
• C) They discourage consumers from joining other existing microcultures.
• D) They validate the authenticity of consumers' membership in that group.

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Definitions:

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